The Complete Wedding Floral Design Course
Build a wedding business you're proud of.
Learn the craft and business of wedding floristry. Create beautiful luxury wedding flowers, consult with clients, price for profit, order flowers, and plan installation day. From your first bridal bouquet to a full luxury installation.
Enrolment is open now and closes November 19. This cohort runs once. The next date is to be determined.
![[UPDATE: Dee working on a wedding floral arrangement]](images/course-wedding.jpg)
Please note: Wedding Stems is not a beginner course. New to floral design? Start with First Stems →
Most professional training in floral design requires significant upfront investment in equipment, a studio, or a formal program. Wedding Stems is built differently. The tools you need to begin are accessible, and the practice flowers you use can become sellable product or gifts — nothing goes to waste.
A quality pair of floral shears — the tool you will reach for most — can be found for under $15. Module 1 introduces exactly what Dee uses and why, so you invest in the right things from the beginning.
The flowers you practice with are real, finished designs. Give them as gifts, sell them, or keep them. Every practice session produces something beautiful — your investment returns in more than one form.
Beautiful vessels don't require new purchases. Thrift stores and estate sales are among the best sources for the vases, compotes, and containers used in professional floral design. Dee shares where and what to look for.
"The barrier to beginning is lower than most people think. What matters is understanding — and that is exactly what this course is designed to give you."
Dee Baunsgaard LennardYou can picture the flowers. But how many stems should you order? What do you charge for the hours behind the arrangement? How do you turn separate designs into a cohesive wedding and get everything ready for installation day?
Guessing costs you time, materials, and confidence. Wedding Stems brings the craft and the business together, so you can learn the designs and the preparation behind the work.
Understand the mechanics, proportions, and decisions that make your designs work at every scale.
Learn pricing, labour markup, and consultations alongside the creative work — not as an afterthought.
Use flower recipes, buying sheets, and planning worksheets to prepare confidently for the day.
![[UPDATE: Portrait of Dee Baunsgaard Lennard]](images/about-portrait.jpg)
Dee brings more than 30 years of professional floral design experience to her teaching, including luxury wedding work and instruction for beginners and established designers alike.
"Whether you're preparing for your first wedding or looking to elevate your existing work, I'll teach you my approach to premium wedding floral design. You'll learn how I create each design and why I make those decisions."
Read Dee's story →Four coordinated floral collections take you from personal flowers to reception styling and installations. Business and Bloom connects your creative skills to consultations, pricing, ordering, and wedding preparation.
Before we begin designing, we'll lay the foundation for everything you'll learn throughout the course. I'll introduce you to my favourite tools, hard goods, and floral mechanics, explain how I choose flowers, and share what I look for when selecting blooms for luxury weddings.
Your tools, flower selection, floral mechanics, and course navigation.
Learn how to create a soft, romantic collection of floral designs that work beautifully together. You'll design everything from the bridal bouquet to reception flowers while learning the mechanics, proportions, and design principles that create an elegant and cohesive wedding aesthetic.
Every design includes downloadable PDFs with flower recipes, product lists, a reference photo, and practical tips.
We'll create a much-requested style among brides: the very airy and whimsical look. Beautiful greens and flowers create bridal bouquets and centrepieces, a free-standing floor arch, and head table floor decor. I'll also show you three different reception table styles so you can confidently adapt your designs for a variety of wedding venues and layouts.
All floral designs come with a PDF, a complete list of products, a reference picture, and tips.
Designing timeless, airy, pink and white wedding florals with a luxurious feel — a loose, layered bridal bouquet, personal flowers, a centrepiece designed in chicken wire, and a large ceremony or head table installation, exploring the mechanics and techniques that make every arrangement look polished and professional.
All floral designs come with a PDF, a complete list of products, a reference picture, and tips.
Green and white florals never go out of style. In this module, you'll learn versatile designs that are perfect for both weddings and upscale events. From elegant restaurant-style centrepieces to dramatic statement arrangements, these timeless designs will become valuable additions to your portfolio and future client work.
Every floral design includes downloadable PDFs, flower recipes, product lists, a reference photo, and helpful tips.
Creating beautiful flowers is only part of building a successful wedding business. I'll share the business systems I've developed through years of experience — consultations, pricing with confidence, ordering flowers, staying organised, planning wedding week, and preparing for installation day. This is where creativity meets business, giving you the confidence to turn your floral skills into a successful wedding career.
Practical reference guides, buying sheets, worksheets, and a setup packing document to support your own planning.
Congratulations on completing Wedding Stems. As you finish the course, I hope you feel inspired, confident, and excited about the journey ahead. Every successful wedding floral designer started exactly where you are now. Continue practising, trust the process, and never stop learning.
Your next chapter begins with practice.
Keep the flower recipes, product lists, reference photos, and practical tips beside you as you practise. In Business and Bloom, use Dee's worksheets and reference documents to work through the business preparation.
Feedback on Dee's professional work and teaching.
"We hosted Dee in our shop not just once, but twice. Our group ranged from junior to very experienced senior designers."Pam de Ruiter
"Her creativity, professionalism, and consistent attention to detail strengthened every design she created."Rose Pellegrino
"Her refined craftsmanship, impeccable attention to detail, and on-site adaptability ensure exceptional results every time."Rita
If changes at work have you considering a new direction, starting again can feel uncertain. You want a practical skill and a clear understanding of how to turn it into a business.
Wedding Stems teaches both floral design and the business behind wedding work. Learn online without committing to a multi-year program. Bring your questions and see how the course could fit your next step.
Enrol NowEnrolment is open now and closes November 19. This cohort runs once. The next date is to be determined.
Public enrolment is open until November 19. Limited seats.
Three monthly payments. Total $2,241 USD.
One payment. Lifetime access.
Choose to pay in full or in three payments at checkout.
This cohort runs once and is limited. 7-Day Money-Back Guarantee: see Terms & Conditions.
Wedding Stems is for people preparing for their first wedding and designers looking to elevate existing work. Dee explains the techniques and the reasons behind her decisions, alongside business preparation.
Yes. Business and Bloom covers consultations, pricing for profit, buying and ordering, reverse engineering wedding time, labour markup, and setup preparation, with reference guides and worksheets.
The course includes nearly 8 hours of video instruction, available immediately upon enrollment. Allow additional time for hands-on practice. Lifetime access lets you return to lessons as you develop your skills.
Module 1 introduces Dee's preferred tools, hard goods, and floral mechanics — and the investment is more accessible than most people expect. A quality pair of floral shears can be found for under $15. Vessels and hard goods are among the best things to source at thrift stores and estate sales, which is exactly where Dee looks. Floral designs include product lists and recipes to help you plan practice materials. Send your questions through the contact page.
No — and this is one of the things that distinguishes wedding floristry as a path. The tools you need to begin are inexpensive. The flowers you practice with become sellable arrangements or gifts, so nothing is wasted. Vessels and containers are ideal thrift store finds. Compared to most professional training programs or business startups, the entry cost for learning this craft is remarkably low. Wedding Stems is designed to teach you what to invest in and what you don't need.
Yes. Floral designs include PDFs, product lists, reference pictures, and tips. Business and Bloom includes buying sheets, planning worksheets, and consultation, pricing, labour, and setup references.
Enrolment is open now and closes November 19. You can pay in full or in three payments at checkout.
Enrolment for this cohort is open now and closes November 19. When this cohort fills, enrollment closes.
Have a question? Contact design & bloom →Enter your email and we'll let you know as soon as enrolment opens.
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