Privacy Policy

Who We Are

This Privacy Policy applies to design & bloom ("we", "us", "our"), an online flower school operated at www.designandbloom.com. Our mailing address is 330 Avro Ave, Pointe-Claire, QC H9R 5W9, Canada.

We are committed to protecting your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, the European Union's General Data Protection Regulation (GDPR).

What Information We Collect

We collect personal information in the following ways:

• Contact form submissions — your name, email address, and any message content you provide
• Newsletter signup — your email address when you subscribe to our mailing list
• Course enrolment — name, email address, and payment details processed securely through our course platform
• Cookies and analytics — browsing data collected automatically when you visit our website (see Cookies section below)

How We Use Your Information

We use your personal information to:

• Respond to your enquiries and contact form submissions
• Send you newsletters, course updates, and promotional emails you have opted into
• Process and manage your course enrolment and access
• Improve our website and understand how visitors use it
• Comply with our legal obligations

We will never sell, rent, or trade your personal information to third parties.

Email Marketing (CASL)

In compliance with Canada's Anti-Spam Legislation (CASL), we only send commercial electronic messages to individuals who have given express or implied consent. Every marketing email we send includes a clear and easy unsubscribe option. You may withdraw your consent at any time by clicking "unsubscribe" in any email or by contacting us at hello@designandbloom.com.

Our email marketing is managed through Mailchimp (The Rocket Science Group LLC). Your email address and name are stored on Mailchimp's servers. You can review Mailchimp's privacy policy at mailchimp.com/legal/privacy.

Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and understand how our site is used. We use:

• Essential cookies — required for the website to function correctly
• Analytics cookies — to understand visitor behaviour and improve our content
• Marketing cookies — to deliver relevant content and measure the effectiveness of our communications

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

Third-Party Services

We use the following third-party services which may process your data:

• Mailchimp — email marketing and newsletter management
• Formspree — contact form submissions
• YouTube — embedded video content (Google's privacy policy applies)
• Kajabi — course platform and payment processing

Each of these services operates under their own privacy policies. We encourage you to review them independently.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form enquiries are retained for up to 12 months. Newsletter subscribers' data is retained until you unsubscribe.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent to marketing communications at any time
• Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at hello@designandbloom.com.

Children's Privacy

Our website and courses are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

design & bloom
330 Avro Ave
Pointe-Claire, QC H9R 5W9
Canada
hello@designandbloom.com