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Welcome to the Studio

Your Lesson Awaits

Pour yourself something warm. Settle in. For the next twenty-six minutes, you're here with me — clay in hand, candle at center, creating an arrangement the way it's been done in Scandinavian studios for generations.

Arrangement: Amber Hugge

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This is the same method I've used for thirty years. The same approach I teach to every designer who works in my studio. The same foundation behind every private commission that leaves this room.

No shortcuts. No theory. Just the craft, exactly as it's been done here for decades.

If this resonates...

You've just experienced one technique. One centerpiece. One glimpse into how Scandinavian florists have been working — quietly, carefully — for generations.

The full Masterclass takes you deeper. Seven complete arrangements. Four hours of studio time. Every method I use for the collectors, the boutiques, the tables that matter.

This isn't about following trends. It's about understanding why these arrangements last — why they feel effortless, why they command attention, why clients return year after year.

If you've ever wanted to create work that feels different — work that people remember, work that elevates your craft beyond what automation could ever touch — then perhaps we should continue.

The Complete Masterclass

Seven arrangements. Timeless techniques. A lifetime of access to the methods that define Scandinavian Christmas design.

What Awaits in the Studio

  • Seven complete Scandinavian Christmas arrangements, from intimate centerpieces to statement installations
  • Sustainable methods and traditional techniques, taught as I would to an apprentice standing beside me
  • Professional applications for retail environments, wholesale production, and private commissions
  • A certificate recognizing your commitment to the craft and your mastery of these techniques
  • Lifetime access to the studio — the methods are here whenever you need them
  • A community of florists, designers, and artisans who understand that true craft cannot be automated

This is for florists, studio owners, career-changers, and anyone who understands that true craft cannot be automated. That some knowledge is worth preserving. That there will always be customers who can tell the difference.

View the Masterclass

The studio is here. The door remains open.

I'll be waiting when you're ready.

— Dee