design and bloom

Flower School

Master Scandinavian Christmas Arrangements — at Home, in Your Studio, or for Your Boutique.

Join the 2025 Masterclass

Meet Your Instructor

Dee Baunsgaard Lennard

Dee Baunsgaard Lennard is an award-winning, Danish-trained floral designer and founder of Design and Bloom Flower School. Her work has been featured in WedLuxe, Today's Bride, and Elegant Wedding, reflecting her signature blend of Scandinavian elegance and modern design.

A respected educator and invited speaker at floral industry events across North America, Dee is known for her focus on strong mechanics, intentional design, and creative confidence.

Through Design and Bloom, she champions the natural, organic beauty of Scandinavian design and the belief that with thoughtful technique, anyone can create something extraordinary.

✦ 30+ years of professional floristry and design

✦ Danish-trained in traditional Scandinavian techniques

✦ Creator of Design & Bloom's signature clay-based method

Loved by Creators and Clients Alike

Working with Dee Lennard was a true pleasure. Her creativity, professionalism, and consistent attention to detail strengthened every design she created. Dee's dedication and passion for floral artistry were evident in all of her work, and her commitment to quality helped uphold the high standards of our shop.

Rose Pellegrino

Owner, Blossom Boutique

We hosted Dee in our shop not just once, but twice! Our group ranged from junior designers to very experienced senior designers. When you are choosing an online course it is imperative to learn and be guided by a person with experience and knowledge. Dee definitely is that person!

Pam de Ruiter

Owner, B.A., B.Ed.
Master Designer, Floret Designer

Dee was a wonderful part of the Hofland team as our freelance floral designer. She brought fresh, creative energy to every project — from beautiful designs for our catalogues and flyers to eye-catching setups at our design shows.

Glenn Hofland

President,Ontario Wholesaler.

Dee is a floral designer who transforms every vision into an elevated, artful experience. Her refined craftsmanship, impeccable attention to detail, and on-site adaptability ensure exceptional results every time. Reliable, efficient, and endlessly creative, Dee's florals infuse each event with luxury, beauty, and unforgettable style.

Rita, Owner

Event Planner, Simply Sienna

Choose Your Path

Learn traditional Scandinavian floral design at your own pace, with lifetime access.

Standard

$197 usd

One-time payment

Full video course with lifetime access
5 arrangement modules
Complete materials lists and transcripts
Approx. 123 minutes of instruction
Alumni community
Completion certificate
Learn at your own pace

Get Started

Premium

$234 usd

One-time payment

Everything in Standard, plus:
2 additional arrangement modules
Approx. 45 extra minutes of instruction
Exclusive premium community group
Bonus variation techniques
Premium completion certificate

Get Premium

Create 7 Stunning Christmas Arrangements

You’ll learn to create seven exquisite Christmas arrangements with step-by-step guidance for refined, elegant designs. By the end, you’ll have a full collection of centerpieces and décor, ready to display beautifully at home, in your studio, or for clients.

Master Sustainable and Traditional Techniques

Refine your skills with sustainable materials and timeless Scandinavian techniques, mastering composition, texture, and balance in every arrangement. Join a creative community that encourages growth, artistry, and confidence as you learn and share ideas with fellow designers.

Refine skills and Gain Professional Recognition

Master sustainable and traditional techniques while earning a Masterclass Completion Certificate. Connect with fellow designers as you create arrangements you can confidently showcase. Develop skills that elevate every design and distinguish your work at home, in your studio, or for clients.

Elevate Your Arrangements with Clay Mechanics

One of the most exciting parts of this course is what you won’t find anywhere else online:

Using clay instead of floral foam for signature centerpieces.

In Scandinavia, clay is a natural, sustainable, and incredibly reliable way to anchor stems. It gives your designs:

✅ Opportunity to design on different surfaces
✅ A truly European, handmade feel
✅ A sustainable floral design solution

This course teaches you when clay works best, why, and how to use it — along with examples where floral foam is the right choice. You’ll learn both, use both, and understand exactly why each method matters.

Gift a Masterclass

Frequently Asked Questions

Everything you need to know about the Scandinavian Floral Design Masterclass

No. The techniques are demonstrated with enough detail for dedicated beginners to follow, while offering refinement for experienced practitioners. What matters most is commitment to learning the methods properly.

No. While many students are professionals, the course is designed for anyone serious about learning Scandinavian floral design—whether you're a store owner, aspiring designer, hobbyist, or simply want to create beautiful arrangements for your home or business.

Complete materials lists are provided for each arrangement. Most items are available through standard floral suppliers or local sources.

Lifetime access. No expiration. You can return to the lessons whenever you need them, as many times as you want.

While the course focuses on Christmas arrangements, the foundational techniques—material preparation, structural mechanics, design principles—apply across seasons and styles.

Standard includes all video instruction, materials guidance, and lifetime access. Premium adds access to the exclusive premium community group and two additional arrangement lessons.

Yes. Upon completing the course, you'll receive an automatically generated certificate of completion. If you'd like a display certificate suitable for framing, you can request one by submitting your auto-generated completion certificate.

The principles and techniques transfer to available materials in your area. Substitution guidance is provided where relevant.

Yes. These are the same techniques used in professional commissioned work. Many students are established professionals expanding their offerings, while others are building new businesses.

Because you receive immediate, complete access to all course materials upon enrollment, purchases are non-refundable. Please take time to review the detailed course description, preview available content, and consider whether this approach to learning Scandinavian floral design is right for you before enrolling.

Self-paced video instruction accessible through our online learning platform. Watch on any device, at any time. Begin immediately upon enrollment.

Both tiers include access to our alumni community—where Dee pops in alongside fellow practitioners. You can connect, share your work, ask questions, and learn from each other's experiences. This collaborative environment often provides faster, more diverse perspectives than one-on-one support. Premium tier members also have access to an exclusive premium community group and two additional lessons.