design and bloom

         Master Scandinavian Christmas Arrangements —          at Home, in Your Studio, or for Your Boutique.

Join the 2025 Masterclass

Creativity

Elegance

Monetization

In the Christmas Scandinavian Design Masterclass, you’ll discover how to:

  • Craft striking centerpieces using simple, refined materials

  • Opportunity to design with clay

  • Select and combine evergreens for perfect harmony and texture

  • Build strong, hidden mechanics that simplify arranging

  • Refine your personal style so each arrangement feels elegant and natural

Create Your Holiday Masterpieces

Who is Dee?

Dee Baunsgaard Lennard is an award-winning, Danish-trained floral designer and founder of Design and Bloom, Flower School. Her work has been featured in WedLuxe, Today’s Bride, and Elegant Wedding, reflecting her signature blend of Scandinavian elegance and modern design.

A respected educator and invited speaker at floral demonstrations and industry events in locally and nationally, Dee is known for her focus on strong mechanics, intentional design, and creative confidence.

Through Design and Bloom, she champions natural, organic Scandinavian design and the belief that with thoughtful technique, anyone can create something beautiful.

LEARN MORE

Who is Dee?

Who is Dee?
Dee Baunsgaard Lennard is an award-winning, Danish-trained floral designer and founder of Design and Bloom. Her work has been featured in WedLuxe, Today’s Bride, and Elegant Wedding, reflecting her signature blend of Scandinavian elegance and modern design.

A respected educator and invited speaker at floral demonstrations and industry events in Canada and internationally, Dee is known for her focus on strong mechanics, intentional design, and creative confidence.

Through Design and Bloom, she champions natural, organic Scandinavian design and the belief that with thoughtful technique, anyone can create something beautiful.

READ MORE

Transform Your Christmas Arrangements with Masterful Scandinavian Techniques

Christmas arrangements can be tricky — evergreens have their own character, and balance isn’t always easy. In this Scandinavian Christmas Masterclass, you’ll learn refined techniques rarely shared outside a Scandinavian florist’s studio, creating arrangements that feel graceful, natural, and effortlessly elegant.

Whether you’re a hobbyist, boutique florist, or experienced designer, you’ll elevate your craft, refine your style, and design timeless Christmas pieces inspired by Scandinavian elegance.

Master the art of  7 Scandinavian Christmas Arrangements  

Three Ways You’ll Elevate Your Holiday Designs

1. Create 7 Stunning Arrangements

You’ll learn to create seven exquisite Scandinavian Christmas arrangements with step-by-step professional guidance for refined, elegant design. By the end, you’ll have a complete collection of timeless centerpieces and décor — ready to showcase beautifully at home, in your studio, or for clients. Connect with a curated network of floral professionals and design connoisseurs, making every creation a true expression of artistry.

2. Design with Intention

Great design is never accidental. In this Masterclass, you’ll discover how to bring structure, balance, and emotion into every arrangement — the way Scandinavian florists have done for generations. You’ll learn to design with purpose and precision, refining your eye for composition and proportion. Whether for boutique displays, client commissions, or your own home, your creations will feel effortless, elevated, and unmistakably intentional.

3. Refine Your Skills and Gain Professional Recognition

Refine your craft through both sustainable and traditional methods while earning a Masterclass Certificate that celebrates your skill and artistry. Join a community of florists, designers, and passionate creators who share ideas, inspiration, and a love for timeless Scandinavian design — making every arrangement a true expression of beauty and craftsmanship.

Loved by Creators and Clients Alike

"Dee is a delightful floral artist! We hosted her in our shop not just once, but twice! That’s how impressed we were. Our group ranged from junior designers to very experienced senior designers."


Pam de Ruiter
Owner, Pamsflowergarden
B.A., B.Ed.
Master Designer, Floret Designer

""Dee was a wonderful part of the Hofland team as our freelance floral designer. She brought fresh, creative energy to every project — from beautiful designs for our catalogues and flyers to eye-catching setups at our design shows."


Glenn Hoffland
President, John G. Hoffland Ltd.